About Us

SHIFT is a faith-based automotive community and lifestyle brand built for car and motorcycle enthusiasts who believe passion and purpose can go hand in hand. We bring together individuals who share a love for vehicles while creating a space for meaningful connection, brotherhood, and spiritual growth. Through car meets, convoys, outreach programs, and community-driven events, SHIFT is redefining car culture by placing faith, character, and service at the center.

 Beyond community, SHIFT also develops lifestyle merchandise including apparel, accessories, and automotive pieces designed to represent identity, purpose, and belonging both on and off the road. Our mission is simple: To inspire a shift in direction from horsepower to higher purpose. We are more than a car club. We are a movement where faith meets the road.

  • MISSION

    To build a community where passion for cars becomes a platform for purpose-pointing to Christ through brotherhood, discipline, and authentic culture.

    We exists to Shift mindsets , proving that you can live boldly, pursue excellence and still stand firm in FAITH.

  • VISION

    To lead a countercultural movement in the Philippines where car culture is redefined, not by ego, status, or noise but by purpose, humility and Christ-centered living.

    A generation that does not just modify cars but transforms lives.

Meet our Founders

Founder|| CEO

Jerrold Florencio

Jerrold is a creative visionary and brand builder with a strong background in design, marketing, and user experience. With years of experience across creative communications, digital design, and brand development, he brings a unique ability to turn ideas into compelling visual identities and meaningful brand experiences.
As the Chief Executive Officer of SHIFT Philippines, Jerrold leads the overall vision and direction of the brand-shaping its identity at the intersection of automotive culture, lifestyle, and faith. Driven by purpose, he is committed to building a community that goes beyond aesthetics, creating meaningful experiences that inspire connection, creativity, and transformation.

Co-Founder|| COO

Reginald Quitan

Reginald is a strategic operations leader with a strong background in business development, process improvement, network and partnership building. With years of experience in leadership, research, and organizational management, he brings structure, efficiency, and a growth-oriented mindset to every initiative he leads.
As the Chief Operations Officer of SHIFT Philippines, Reginald oversees the operational backbone of the brand-ensuring that vision is translated into systems, execution, and sustainable growth. Grounded in excellence and service, he is focused on building a strong foundation that supports the community, strengthens collaborations, and helps SHIFT grow with purpose and direction.

CO-FOUNDER|| CMO

Paul Raeioux Mendinueto

Paul is a people-centered marketing leader with a background in coaching, wellness, social media, and community engagement. With experience in content creation, brand communication, and audience connection, he brings energy, authenticity, and heart into the way communities are built and nurtured.
As the Chief Marketing Officer of SHIFT Philippines, Paul leads the marketing and community voice of the brand-crafting campaigns and experiences that connect with people on a deeper level. Guided by purpose and passion, he is dedicated to building a movement that reflects faith, brotherhood, and belonging both on and off the road.

CO-FOUNDER|| CTO

Red Faustino

Red is a technology-driven builder with a strong foundation in software engineering, DevSecOps, and web systems. With professional experience in development, cloud technologies, and secure digital infrastructure, he brings technical discipline and innovation to the platforms that support modern brands and communities.
As the Chief Technology Officer of SHIFT Philippines, Red leads the brand’s technical direction-building and maintaining the digital systems that power its growth and presence. Committed to reliability, scalability, and long-term innovation, he helps ensure that SHIFT’s digital future is as strong and purposeful as the movement itself.